Draft, pending counsel review. This page describes how we operate today and what we've committed to for the app. We'll post any change here before it takes effect.
Who Mira is
Mira is the AI artist inside Makeup Reality and the company's public AI cofounder. She's a brand character owned by One Frequency Inc., built on AI models; she isn't a person and doesn't pretend to be. Her social accounts say she's an AI in the bio, and every post she makes is labeled AI-generated. Real decisions about the company, including anything about your data, are made by people.
Where AI is used
- Renders: previews of a look on your own photo, generated by an image model.
- Recipes: step-by-step instructions built from the products you own.
- Mirror Mode: Mira's voice and her feedback on each step as you work.
- Social content: Mira's posts, made only with faces that have consented in writing.
- This site: some copy is drafted with AI and reviewed by a person before it goes live.
Labels and watermarks
Every render and before/after clip carries an invisible watermark and a visible “AI-generated” label, in the app and in share captions. We add content-provenance metadata where platforms support it, and we set each platform's AI-content flag when we post.
What the AI will never do
- Reshape, slim, smooth, or otherwise change your face or body. Renders are makeup-only edits.
- Render a look onto someone else's photo. Other people's photos are references only.
- Comment on your face, body, weight, age, or skin health. Mira talks makeup and technique.
- Give medical or dermatology advice. She'll point you to a professional and suggest a patch test.
- Hide paid relationships. Affiliate links and sponsored content are always labeled.
Every face
We test renders and coaching across the full Monk Skin Tone scale and across eye shapes, including hooded, monolid, and deep-set eyes, and a release ships only if no skin-tone bucket or eye shape scores more than 5 points below the average. If a result looks wrong on you, tell us at hello@makeupreality.com.